(Studi kasus posisi Indonesia di Asia Tenggara)

ABSTRACT

Due to the externality in the last decade, tourism sector in Indonesia declining and placed itself at the nadir position. The foreign tourist perception toward Indonesia switching significantly, as it is shown by ranking of the market share and growth among the ASEAN countries. Indonesia is supposed to be at the third place for market share and growth, but the fact indicating that instead of the third the position of growth is taken over by Thailand.

Keywords : product value; differentiation; positioning; tangibility; intangibility; distribution channel; teledencity; cybernetic;market share; expectation; perception 

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