RETIREMENT TOURISM AS NICHE MARKET (A CASE OF INDONESIA CIVILE SERVANTS)

Abstract

Retirement tourism has attracted attention from countries whose taking benefits from this global issue on demographic changes. The size of civil servants in Indonesia is continuously growing and predominated with baby boomer generation, therefore researcher tried to utilized its’ benefit trough a study which aim is to investigate Indonesian civil servants lecturers within tourism higher education perception and expectation towards retirement tourism. This study used deductive approach with non-hierarchal method and crosstabs analysis. There are 110 participants from three different universities located in Bandung, Indonesia. The finding generated four types of lecturers segments which are type 1 (challenger), type 2 (loner), type 3 (diplomat) and type 4 (fenceless). Afterward, results shown positive results on their perception also varied expectation towards retirement. Finally, researcher suggests broadening the range of sample to examine whether the finding of this research is valid for other segment of Indonesian civil servants in general.